Getting Google reviews for your business has never been more important. Consumers are scouring the internet for online reviews to help them in their purchase decisions, and Google’s new search algorithm is designed to lead people to high-quality products and services.
No business owner should ever be embarrassed by their website. It’s worth the effort to run through everything with a fine-toothed comb and ensure your online customers are getting the best possible experience. We’ve rounded up the top six website elements you need to invest in.
Strategies for attracting new customers are always changing, and Google is shaking things up yet again. Apart from well-placed keywords and link-worthy content, reviews from sites like Facebook and Yelp will be displayed in the search results. How Google changed search results Google’s new search algorithm is designed to lead people to high-quality products and […]
Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analysis to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the detail you need to start making improvements, and one of the things they tend to glaze over is image optimization.
SEO is meant to increase traffic to a website so that more users interact with its content. However, there is more than one way to approach SEO. The right approach should also account for users who already know your brand, and make it easier for them to access your website and share it with other […]